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Bob Iger reveals Disney pursued Apple, Twitter, and James Bond in failed deals
In an FT exit interview, former Disney CEO Bob Iger confirmed the company pursued Apple, Twitter, and the James Bond franchise but walked away from all three.
In an exit interview with the Financial Times, former Disney CEO Bob Iger confirmed three major deals that the company pursued but ultimately walked away from. The targets were Apple, Twitter, and the James Bond 007 franchise.
Iger led Disney for two decades, overseeing its most significant acquisitions and transformations. The revelations show how different Disney's portfolio could have looked.
Why it mattersThe disclosures reframe Disney's recent history, showing the company was far closer to a radically different position in tech, social media, and entertainment.
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