✓ SmartCompanyMoney & Work
Australian businesses must register SMS IDs by July 1 or texts look like scams
From July 1, unregistered Australian business texts will be labeled 'Unverified', making them indistinguishable from scam messages to customers.
Australian businesses have days left to register their SMS sender IDs before a July 1 deadline that changes how texts appear to customers. After that date, any text sent without a registered sender ID will be flagged as 'Unverified' by carriers, a label customers increasingly associate with scam messages.
Businesses that miss the deadline risk having their legitimate communications ignored or deleted.
Why it mattersMissing the deadline could make customer-facing texts look identical to the scam messages businesses work hard to differentiate from.
Open this story in InSnip →
