✓ Australian Competition and Consumer CommissionMoney & Work
ACCC starts watching supermarket prices under new rule
The regulator is monitoring Coles and Woolworths under an excessive-pricing ban that began on 1 July.
The ACCC is monitoring pricing at Coles and Woolworths after a new prohibition took effect on 1 July. It has no fixed excessive-price threshold: supply costs, reasonable margins and other circumstances shape each assessment.
The regulator will choose an initial group of products using reports and supermarket data, publish that focus list, then provide regular compliance updates.
- $30 billion
- Revenue test
- 1 July 2026
- Start date
Why it mattersThe rule adds public scrutiny to grocery margins without treating every high shelf price as unlawful.
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