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Netflix could be planning 'always-on' live TV channels

Netflix is reportedly evaluating the launch of always-on live television channels to combat slowing user engagement across its platform.

The streaming giant aims to provide subscribers with continuous, 24/7 content options. This strategy responds to recent data indicating a decline in overall viewer interaction.

By introducing linear-style programming, the company hopes to keep users on the app for longer durations. No official launch date has been confirmed, but the initiative marks a major shift in their traditional model.

Why it mattersTransitioning to live channels represents a fundamental change in Netflix's business model to retain subscribers in a saturated market.

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Netflix could be planning 'always-on' live TV channels

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